Katie Melua, Vauxhall Brand Ambassador
You’ve certainly heard her hits ‘The Closest Thing to Crazy’ and ‘Nine Million Bicycles’. If you’re already a fan of Katie Melua you probably also know that she’s internationally respected as an advocate for environmental protection and charitable activities. In fact, we are so inspired by her work and attitude that we’ve made her our environmental Brand Ambassador.
“We are thrilled to be working with Katie,” says Peter Hope, Vauxhall’s Marketing Director. “Vauxhall is all about being British, forward thinking and energetic, and we think Katie embodies these values perfectly. In addition, we are passionate about consistent environmental awareness and social responsibility; as a subject very close to Katie’s heart, this only makes our partnership more fitting.”
The singer is equally positive: “I like the way Vauxhall addresses topics like environmental efficiency and sustainability and I feel very comfortable with the partnership; it’s a great fit.”
- © 2013 General Motors UK Limited
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