Fred Butler with the Vauxhall ADAM Slam

Vauxhall Fashion Scout – September 2012

Vauxhall Fashion Scout is the driving force behind emerging fashion talent, playing host to an enviable line up of innovative designers during London Fashion Week.


Over the last twelve seasons, Vauxhall Fashion Scout established itself as the home of new talent, helping designers to build successful creative businesses and launching some of the most exciting design talents to market, including David Koma, William Tempest and BodyAmr.


Vauxhall Fashion Scout attracted a large, loyal and highly influential audience making it London’s leading showcase for fashion innovation.

Vauxhall Presents 'ADAM Journeys'

To launch the ADAM, Vauxhall Motors commissioned three fashion designers, James Small, Fred Butler and Louise Gray to personalise their own Vauxhall ADAM and celebrate fashion and automotive design. The designer cars were displayed during London Fashion Week giving passers-by the chance to get a first glimpse of the brand new ADAM.


The designer’s creative process was documented by director Tom Giddings in a film called ‘ADAM Journeys’. The screening was attended by fashion and entertainment celebrities including Jamie Hince, Jack Penate and Kasabian.