In March 2012, Vauxhall showed the biggest leap in year-on-year retail sales of any UK car manufacturer. According to analysis by the Society of Manufacturers and Traders, we sold 3701 more cars than in March 2011.
The figures lift our retail share by 1.46 per cent and reveal our growing appeal to private buyers. Cars like the recently launched Astra GTC dominated its class in the retail sector with 1,773 sales in March.
But March wasn’t a flash in the pan for our retail performance. In the first quarter of 2012, we also made the biggest increase in year-on-year retail sales by volume, with 3,211 more cars being purchased against the same period in 2011.
“The tide is turning for Vauxhall,” says Duncan Aldred, the company’s Chairman and Managing Director. “We’re no longer perceived by private buyers as a company that concentrates on fleet cars alone, and our 2012 retail figures are proof of this. We intend to capitalise on this success through the year, with upcoming cars like the Mokka SUV and Junior reinforcing our retail position still further.”
In addition to the Astra GTC, Vauxhall has already launched two new models in the last three months. The Zafira Tourer and groundbreaking Ampera both add to our existing car ranges. The Ampera E-REV (extended-range electric vehicle) was voted European Car of the Year 2012 in March and is set to revolutionise public perception towards electric cars.
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