Vauxhall ADAM exhibited at London Fashion Week


Fred Butler, Louise Gray and James Small have been displaying their very own ADAM designs outside the home of Vauxhall Fashion Scout – Freemasons’ Hall – in London’s Covent Garden.


The cars were exhibited from Friday 14 to Tuesday 18 September 2012, ahead of the Paris Motor Show. The Vauxhall ADAM will receive its global début at the Paris show, where its price will be announced and order books will be opened to customers. ADAM launches in the UK in early 2013.

ADAM Journeys

Fred, Louise and James also collaborated with Vauxhall Motors on ‘ADAM Journeys’, a film which showcases their ADAM designs. An intimate ‘Making Of’ video follows them on their creative journeys as they reflect and compliment ADAM’s different launch personalities: ADAM JAM (unconventional / fashionable), ADAM GLAM (elegant / sophisticated) and ADAM SLAM (energetic and sporty).

ADAM JAM designed by Louise Gray


‘ADAM JAM’ suits Louise Gray’s bold and quirky style. Its personality informed the selection of raw-cut materials Louise chose to create curtains of ragging over the front window screen and rear window. The array of textiles creates a carnival and celebratory feel, reinforced by giant heart shaped red Latex balloons strapped to the roof.

ADAM GLAM designed by James Small


‘ADAM GLAM’ depicts a sleek and luxurious personality, and fits with James Small’s elegant menswear and love of intricate print. He wrapped the car in a black and pink graphic that fuses tiger camouflage with an overlaying paisley pattern. A complimentary colour highlights ADAM’s signature floating roof, by keeping it solid and glossy, and a camouflage works well with the contours of the ADAM.

ADAM SLAM designed by Fred Butler


‘ADAM SLAM’ epitomises Fred Butler’s daring character with its street-led personality. She incorporated a colour palette of primary colours, lilac and mustard into the Dibond coloured-aluminium geometric sculpture which adorns the front and rear of her ADAM. She describes her organically growing form as ‘Car Couture’.


Niels Loeb, Chief Designer, Exterior, Vauxhall Motors says, "Working alongside Louise, James and Fred has seen automotive and fashion design merge. As designers, we all create ideas, but [we] are also challenged by different rules and lead times. The ADAM Journeys project has provided an insight as to how we can work alongside such talent. We're proud to present ADAM Journeys."

About the ADAM

The ADAM is Vauxhall Motors new chic, small, urban car. It offers unlimited personalisation through the choice of exterior and interior colours, roof colours, decors and various headliners including an LED lit, 'starlight' roof trim. The Vauxhall ADAM will be available in three different trims.


Visitors to the Vauxhall and Opel stand at the Paris Motor Show (hall 5.2 stand 501) between 29 September and 14 October will find an impressive display of ADAMs representing just some of the many combinations available. Interactive stations will allow visitors to create their very own ADAM and explore the virtually endless customisation possibilities at the touch of a button.