England sponsor raises roof with new Cascada


The Vauxhall Cascada

You may have seen us promoting our new full-size convertible model, the Vauxhall Cascada, at the rearranged World Cup qualifying fixture between Poland and England on 17 October.


As England-team lead sponsor, we used our LED screen advertising to showcase the fact that the Cascada, which is set to become our new premium-range-topper, has a fabric roof which can close in just 19 seconds.


The original Poland-England fixture had to be postponed when the Warsaw stadium roof was not closed, despite torrential rain flooding the pitch.


So we moved quickly overnight to commission new LED advertising which stated: The Cascada – a roof that can close in 19 seconds.


“We always like to be proactive and tie together our car launches with our football sponsorship portfolio. This was a light-hearted campaign in which we can extol the virtues of the Cascada to a television audience of millions,” said Vauxhall Marketing Director Peter Hope.


Details of the new Cascada have been unveiled and the car is due for launch in the first quarter of 2013.