Vauxhall’s urban-chic newcomer, ADAM, will be on display at Westfield Stratford City in February. Vauxhall is bringing the loveable car out of the traditional dealership onto the high street, to give customers a first look before it reaches retailers in March. The pop-up ADAM store at Westfield Stratford City will be open from Saturday 16th until Sunday 24th February.
ADAM is the first small car to offer over a million combinations of design possibilities both inside and out, so savvy style seekers can configure the car to their tastes. The ADAM configurator enables users to create a visual of their ideal car on a screen, heralding a new era of personalisation for the fashion conscious.
The ADAM store features three different experiences: JAM (fashionable, colourful), SLAM (racy, sporty) and GLAM (elegant, sophisticated), all illustrating the different styles of trim levels available.
IntelliLink, ADAM’s infotainment system, will also be showcased. This market-leading technology links up to a smartphone, enabling users to upload their favourite music, pictures and films to a touch-screen.
Throughout each day, there will be prizes to be won, via a Hurricane Box which will challenge the daring and dextrous to pick four red ‘A’, ‘D’, ‘A’ and ‘M’ initialled balls from among 100 yellow balls, against the clock, as the balls swirl around in a phone booth-sized wind tunnel.
Images and colours shown are for illustrative purposes only and may show optional equipment.