Deputy PM launches electric vehicle campaign


Vauxhall Ampera

Deputy PM launches electric vehicle campaign

Deputy Prime Minister, Nick Clegg, has joined with the UK automotive industry to launch ‘Go Ultra Low’, a 12-month campaign to help motorists understand the benefits, cost savings and capabilities of the many new low-emission vehicles on the market.


With the average UK journey being less than 50 miles, it’s now possible to eliminate or reduce fuel costs by opting for an ultra-low emissions car with less than 75g/km of CO2. In the last three years alone almost 20 electric and plug-in cars and vans have been launched in the UK to meet the new demand.


The Go Ultra Low campaign, which is backed by Vauxhall − as well as Nissan, Renault, Toyota and BMW − aims to encourage people to consider the benefits of pure electric, plug-in-hybrid or extended-range vehicles. The Go Ultra Low website is a hub for information about electric-car availability, owning and running electric vehicles, and the locations of thousands of chargepoints nationwide.


Working together

This campaign is the first collaboration of its kind, bringing Vauxhall together with the Department for Transport, the Office for Low Emission Vehicles, SMMT, as well as direct competitors Nissan, Renault, Toyota and BMW.


“These vehicles have multiple benefits,” explains Deputy PM Nick Clegg. “They drive down emissions, save money with extremely low running costs, and create the kind of high-tech engineering and manufacturing jobs we want to see in Britain."


“Vauxhall wholeheartedly supports the Go Ultra Low campaign,” says Duncan Aldred, Vauxhall’s Chairman and Managing Director. “We’ve worked hard and invested millions in bringing to market exceptional products that are easy to live with and ultra-cheap to run. We now need to complete the story by raising awareness of these qualities and building an infrastructure in the UK that will enhance electric vehicle ownership."


Go Ultra Low with Ampera

The Vauxhall Ampera is the first electric vehicle suitable for everyday use. Its sophisticated propulsion system offers drivers all the benefits of electric driving without any of the range anxiety associated with pure electric vehicles (EVs). Ampera is not a hybrid, though: electricity powers its wheels at all times, and a 16kWh lithium-ion battery pack feeds an advanced 150PS electric-drive unit to deliver between 25-50 miles of battery-powered electric drive – and zero exhaust emissions.


Ampera pricing starts at £28,750 on-the-road for the Positiv model, including a £5,000 government grant. The car is available through a network of 25 specialist Vauxhall dealers and is covered by our industry-leading Lifetime Warranty.