The world’s biggest sports radio station, talkSPORT, is partnering with Vauxhall, the England team sponsor, for its coverage of the 2014 FIFA World Cup. talkSPORT is an official broadcaster of the tournament and Vauxhall will be one of its category-exclusive sponsors.
The partnership will see Vauxhall sponsorship across all talkSPORT platforms, including on-air, online, social media – and in talkSPORT’s sister publication Sport magazine – until the final of the 2014 FIFA World Cup in Brazil on 13 July.
As part of the sponsorship, Vauxhall will be giving talkSPORT listeners the chance to take part in unique competitions and events in the lead up to and during the World Cup this summer.
These include the chance to:
During the World Cup, Vauxhall and talkSPORT will be hosting exclusive screenings of England’s matches, and talkSPORT presenters will be reporting live from the England Supporters Club fan hubs in Miami and Brazil.
Peter Hope, marketing director at Vauxhall Motors, commented, “We are delighted to have partnered with talkSPORT for the World Cup campaign. Our partnership during Euro 2012 in Poland and Ukraine was a great success and we look forward to delivering on an even bigger scale during the build-up and throughout this iconic World Cup in Brazil.
“With the fans at the heart of our campaign we are striving to deliver unique, money-can’t-buy experiences and really engage with the talkSPORT listeners.”
Adam Mills, talkSPORT sales director, said, “Nothing gets football fans more excited than the World Cup and, with talkSPORT as official broadcasters, this summer’s tournament in Brazil is set to be very special for the station. With Vauxhall as one of our sponsors, we’re able to bring talkSPORT listeners the opportunity to get closer to the England team than ever before. We’ve enjoyed a great relationship with Vauxhall for a number of years around our England coverage and I’m delighted to be extending that to cover one of the biggest sporting events in the world.”
talkSPORT is the world’s biggest sports radio station and is the premier league’s global audio partner. The station is an official broadcaster of the Barclays Premier League, the 2014 FIFA World Cup, the FA Cup, England football internationals and the Capital One Cup. talkSPORT is available on 1089/1053AM, on digital radio, on mobile and online at talkSPORT.com
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