This gran can


Two older Britons embracing their sense of adventure.

Just the same but completely different.


To celebrate the launch of the new-VIVA, Vauxhall compared the lives of the over 50s of today with the over 50s of yester-year. How has life changed since the first Vauxhall VIVA rolled off the production line over 50 years ago?


The research revealed that older generations are now adopting a ‘This Gran Can’ attitude in later life, taking on stereotypes and enjoying more freedom than those in the 1950s and 60s. It looks like modern Britons celebrate and embrace their sense of adventure no matter what their age. Our survey also revealed a list of 10 activities today’s over 50’s are enjoying.


Stars such as Alec Guinness and Fanny Cradock epitomised the over 50s age group in the sixties, whereas nowadays the likes of Joanna Lumley and Richard Branson reflect this modern re-energising in later life.

Vauxhall VIVA's "this gran can" top 10 list

  1. Signing up to social media
  2. Dipping into ‘life savings’ for treats
  3. Flirting with someone younger
  4. Going to music festivals
  5. Going on a girls/lads holiday
  6. Going on a road trip
  7. Taking up a new sport
  8. Getting a tattoo
  9. Hitting karaoke bars
  10. Signing-up to online dating

Research conducted by One Poll on behalf of Vauxhall Motors in August 2015. The 2,000 survey respondents were adults aged 50+