Vauxhall appoints new Director of Brand Marketing


Chris Hawken, Vauxhall’s new Director, Brand Marketing

Vauxhall Motors has appointed Chris Hawken to the position of Director, Brand Marketing. He joined the company on 1 December 2014.


Chris brings a wealth of knowledge and experience in brand marketing and brand communications, having held roles at a number of motor manufacturing OEMs, including Hyundai, Renault, Audi, Volkswagen and Skoda. He joins Vauxhall Motors at a pivotal time for the organisation as it embarks on its journey to strengthen the brand. Chris will ensure that all brand communication and media placement optimise both brand development and sales-lead generation.


Chris will report to the newly created appointment of Sales & Marketing Director, while Peter Hope, Vauxhall’s current Marketing Director, will take the role of Director, Customer Experience.


Peter’s expanded brief will be to ensure an integrated and holistic customer experience, from acquisition through to retention.


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