Vauxhall sold 127,398 cars to private buyers last year, making 2014 its best-ever year for all-important retail sales, according to figures released today by the Society of Motor Manufacturers and Traders.
Finishing the year with a flourish, Vauxhall was also the UK’s best-selling car manufacturer in December, with sales of 23,162 and a market share of 14 per cent.
Overall performance in 2014 was excellent, with new model launches including Corsa, Vivaro and ADAM ROCKS AIR helping the company achieve total sales of 301,796 cars and vans.
Vauxhall was also the biggest-selling manufacturer in Scotland last year for the seventh year running.
Innovative finance programmes helped drive retail sales, with many models now available through Vauxhall’s flexible Personal Contract Purchase (PCP) plan.
Vauxhall’s strategic focus on true fleet sales (user-chooser company car drivers) continued to develop, too. Registrations were up by ten per cent, with models including Insignia, Mokka and Zafira Tourer driving growth.
And it was another huge year for Vauxhall Commercial Vehicles, as the British-built Vivaro enjoyed its best-ever year by selling over 19,000 models. The all-new Vivaro, which went on sale in September, was Vauxhall’s most successful van launch ever, with over 12,000 early orders.
Griffin-badged police cars are a common sight on British roads, so it’s no surprise that Vauxhall is the number one supplier to police fleets, boasting a substantial 80 per cent market share of competitive segments.
“It was another great year for Vauxhall, with a number of exciting product launches and sales results that we can be truly proud of,” said Tim Tozer, Vauxhall’s chairman and managing director.
“Now we focus on 2015, with New Corsa in showrooms, ADAM GRAND SLAM coming very soon and the all-new VIVA arriving in the spring. OnStar will also give us a tremendous lead in the vehicle connectivity arena when it launches later this year.”
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