Contemporary British artist Josh Stika today revealed his latest striking street artwork in collaboration with Vauxhall Motors. Following his three-month solo show at The Hoxton Hotel and two seasons designing for ASOS and Boxfresh, Stika goes back to the Shoreditch streets.
In his latest work, Stika’s signature intense use of colours forms a graphic swirl on the wall of Sclater Street near Brick Lane, London E1, which then stretches and merges onto Vauxhall’s ADAM ROCKS AIR – creating an all-encompassing optical illusion from certain vantage-points.
The collaboration with Vauxhall Motors takes Stika’s and Shoreditch’s street art one step further. The ADAM, ADAM ROCKS and ADAM S can be customised in a million ways through colours, decals and foils – a true expression of someone’s personality. Developing this idea, Stika uses his iconic graphic and typographic style to literally paint his personality onto the wall and car, which merge into one when seen from the correct angle.
Speaking of the project, Stika said, “East London is now recognised as the home of British street art – the walls are covered with fascinating works by amazing artists from all over the globe. I love the healthy competition this has created, with every artist trying to produce something bigger and better each time. Having worked within the graffiti scene for the past 15 years I welcomed the opportunity to collaborate with Vauxhall and challenge myself further. The brief simply being to put my personality on the ADAM really allowed me to create something stand-out, and engage with the car in my home environment of the streets of Shoreditch.”
The striking artwork will be parked on Sclater Street, Shoreditch, London E1 6HR, between Brick Lane and Boxpark, until Saturday 30 May 2015.
Kate Oyler, Manager, Brand Communications said, “It’s great for Vauxhall Motors to collaborate with someone as talented as Josh. Cars are integral to the cityscape, so we challenged him to include the ADAM ROCKS within his piece to showcase that every ADAM is truly an original. Head down to Sclater Street and see it for real.”
The ADAM ROCKS AIR is the ultimate mini-crossover, with prices starting from £14,995.
Images and colours shown are for illustrative purposes only and may show optional equipment.