After a four-way pitch against 3 Monkeys, Fever and current PR agency John Doe, Kaper have been chosen to handle Vauxhall’s lifestyle PR.
The new three-year contract will see Kaper split their time between Brand and Product PR briefs. The team will work on Vauxhall Motors’ brand positioning, using current sponsorships as well as big product launches including VIVA, all-new Astra and OnStar.
Kate Oyler, Vauxhall’s Manager of Brand Communications said, “Kaper join Vauxhall during a transformative period for the brand. We’re in the midst of exciting product launches such as the British-built Astra and OnStar, which will bring further momentum to the business. The Kaper team will be pivotal in challenging us creatively and objectively, to mould Vauxhall’s future brand journey and connect further with drivers across the UK.”
Chris McCafferty, Kaper’s Founder and Managing Director added, “From our first contact with Vauxhall, we’ve been inspired by the team’s ambition for PR and their drive to bring out the human ingenuity in the Vauxhall brand. We share Vauxhall’s vision of PR as a commercial brand tool, and can’t wait to get started.”
Kaper will take on John Doe’s PR duties at the end of June. And the John Doe New York office will continue their work across General Motors’ GMC and Buick lifestyle PR briefs.
Images and colours shown are for illustrative purposes only and may show optional equipment.