Onstar Reaches 1 Billion Customer Interactions


A driver gets in touch with an Adviser using their OnStar button.

OnStar has fielded more than 1 billion requests from customers, who interact by phone, mobile app or embedded cellular service in their cars and trucks.


Launched nearly 19 years ago as an industry-first service that would place a call from the vehicle when an air bag deployed, OnStar today remotely unlocks doors, loads driving directions directly to the vehicle and sends emails on vehicle health.


A customer contacts OnStar every two seconds. That adds up to about 5 million calls a month from its subscriber base of more than 7 million. Add 8.8 million interactions a month from the mobile app and you can see how indispensable OnStar has become.


“OnStar created the original connected car in 1996 and today remains at the forefront of innovation through the services offered in Chevrolet, Buick, GMC, Cadillac and soon, Vauxhall vehicles around the globe,” said Alicia Boler-Davis, Senior Vice President of General Motors Global Connected Customer Experience. “The pace at which the brand has reached 1 billion interactions shows the vast customer demand for vehicle connectivity and there’s no doubt our second billion interactions will come even quicker.”


The Vauxhall OnStar connectivity and service assistant will be launched in Europe on August 3, 2015.


The next generation of the Astra will be the first completely new Vauxhall model to be available with OnStar. The system can also be ordered for ADAM, Cascada, Corsa, Insignia, Meriva, Mokka and Zafira Tourer in certain markets.


The first introduction wave will see OnStar being rolled out in 13 European markets, those being Belgium, Germany, France, the United Kingdom, Ireland, Italy, Luxembourg, the Netherlands, Austria, Poland, Portugal, Switzerland and Spain, with additional countries following later. Customers will be able to use the entire service portfolio provided by OnStar including the 24-hour Emergency Call Service free of charge for the first 12 months after registration.


Smartphone users will be able to connect to their vehicle remotely with an App. And OnStar will assist drivers and police alike in case a vehicle with the system is stolen.


OnStar can also provide subscribers with a monthly Vehicle Diagnostics email. It’s a simple way to share a car’s most important data and information. And what’s more, a diagnostics check can be requested at any time at the push of a button, providing peace of mind before setting off on a longer journey.


Here’s a breakdown of the 1 billion interactions:


  • 5.5 million Emergency Services delivered.
  • 156 million mobile app requests.
  • Delivered Roadside Assistance more than 3.9 million times.
  • More than 390 million Vehicle Diagnostic reports delivered.


OnStar has even helped deliver babies and works with the North American Aerospace Defense Command (NORAD) to track Santa Claus on Christmas Eve. It’s come a long way since 1996.