To celebrate the launch of the all-new seventh generation Vauxhall Astra, workers at the Ellesmere Port manufacturing plant – home of the Astra for over 36 years – choreographed 128 new models to create the image of the Union Jack flag.
Vauxhall’s seventh generation Astra is the eleventh major model-line to be built at Ellesmere Port and guarantees 2,000 jobs at the Cheshire plant for the next decade. The long-term contract the plant secured in 2012, along with a £140 million investment, further demonstrates Vauxhall’s commitment to build the iconic car in Britain for years to come.
The Astra Union Jack took just under 24-hours to put together. It pays tribute to the 36 years spent manufacturing the Brit-built best-seller, which have seen over five million cars roll off the Ellesmere Port production line. Three million have been sold in the UK alone – with 50,000 in the past 12 months and 2 million exported to 25 European markets. It’s estimated that at full production in 2016, the plant will build around 680 Astras every day.
The success story doesn’t end with the Astra. For over 50 years, Ellesmere Port has been the manufacturing home of every compact Vauxhall in the UK. With nearly 25 per cent of parts sourced locally from UK suppliers, the plant is a huge contributor to the local economy. The continued investment at the facility is set to boost UK manufacturing, utilities, construction, transportation and storage companies by at least £70 million.
Tim Tozer, Vauxhall’s Chairman and Managing Director said, “The all-new Brit built Astra raises the bar in terms of quality, design and connectivity. Lighter than ever before, with new powertrains and cutting-edge technology, the new Astra is set to shake up the C-segment when it arrives in showrooms.”
He continued, “The Vauxhall Astra has been one of Britain’s best-selling and most-loved cars for over three decades. The next generation Astra not only continues to drive this legacy and celebrate the strong British heritage of the brand, it is also a key investment for the home of the Astra – Ellesmere Port.”
The all-new Astra will be in Vauxhall showrooms from October, priced from £15,295 on the road.
For further information visit: http://www.vauxhall.co.uk/newastra
Images and colours shown are for illustrative purposes only and may show optional equipment.