Vauxhall partners with Admiral Young Driver

10-Jul-2017

Vauxhall has signed a two-year agreement to provide a brand-new fleet of 160 Corsas to Admiral Young Driver. Based at over 60 venues nationwide, the world’s most comprehensive driving education programme teaches youngsters from five to 17 years old.

A youngster poses with a co-branded Corsa

Admiral Young Driver runs 800 event days a year for 150,000 children and young adults. Those aged 10-17 will learn in the Corsa, with 5 to 10 year olds taught in new mini electric cars created by Young Driver. Fitted with dual controls, the five-door Corsa SRi VX-Line 1.4-litre (90PS) ecoFLEX models feature a five-speed manual transmission, six airbags and electronic stability control.

 

Admiral Young Driver runs 800 event days a year for 150,000 children and young adults. Those aged 10-17 will learn in the Corsa, with 5 to 10 year olds taught in new mini electric cars created by Young Driver.

 

Vauxhall branding will appear on the Corsas, as well as on leaflets, welcome packs, drive diaries, vouchers, drive videos and posters and in cinema ads. To celebrate the partnership, Vauxhall also showed a Young Driver Corsa at its stand at the 2017 Goodwood Festival of Speed.

 

“Vauxhall is delighted to become the official car partner of Admiral Young Driver,” said Simon Oldfield, Vauxhall’s Marketing Director.

 

“The Corsa is the perfect car to learn to drive in and has been very popular with driving schools and those buying their first cars since it went on sale in 1992. It features dynamic looks, a compact 4-metre length for ease of manoeuvring, plus a generous and well-packaged interior which belies its exterior dimensions.”

 

“Young Driver is a very British success story and we are thrilled to have exciting, stylish cars from a British brand for our young pupils,” said Kim Stanton, Managing Director, Young Driver Training Limited.

 

Research carried out by the RAC Foundation shows that 20 per cent of newly qualified drivers will crash within six months of passing their test. For youngsters who have taken Young Driver lessons, the figure drops to under ten per cent. This supports Swedish research which shows that accident rates plummet when drivers take lessons at a younger age.