Vauxhall ADAM

Vauxhall has released the first pictures of its all-new urban-chic premium small car – and it’s clearly very different to rivals in this fast-growing segment. Instead of following the well-trodden retro path, ADAM has a fresh, bold look that will appeal to open-minded individuals who want to defy convention with a car that is distinctive and striking.


As can be seen from the ‘signature’ blade-shape in the doors, the GTC-like crisp line around the door handle and the wing-shaped chrome grille bar of New Astra, ADAM is the product of Brit, Mark Adams’ European design team. It’s a bold, up-market design: particularly eye-catching is the ‘floating roof’ which is visually disconnected from the body, making the two-tone colour schemes even more impactful. 


But of course, it’s the ability to ‘build’ your car from the wide list of options that will really make it stand out from the crowd. There will be an almost unlimited number of visual combinations available with a wide choice of exterior colours – including two different roof colours – interior colours, equipment and materials. Customers will even be able to choose their own headlining, including an LED-lit starlight roof trim. Then there is the matter of engine and equipment choices to be made too.


But what of the car itself?


Certainly it’s meant to be fun and funky – as confirmed by the trim levels of JAM (fashionable/colourful), GLAM (elegant/sophisticated) and SLAM (racy/sporty) and at just 3.7m in length – shorter than a Corsa – it certainly qualifies as compact: it will only be available as a three-door/four-seater.


In keeping with its upmarket image, premium materials are used throughout, and standard equipment levels are high. ADAM’s new top-of-the-range infotainment system is unique to this segment and supports new media sources (including Bluetooth®) as well as connectivity for Android or Apple smartphones, which enables access to internet-based applications, including GPS navigation. The system uses a state-of-the-art, seven-inch, full-colour touch-screen display.


Another ‘first’ for this market segment – and indeed for Vauxhall – is the availability of the Advanced Park Assist II option. This informs the driver when they reach a suitably-sized parking space, then automatically steers into the space – the driver only needs to control the brake, clutch and gears.


Naturally, safety remains a top priority, with all models benefiting from front, side and head curtain airbags plus Electronic Stability Programme with Hill Start Assist function.


Being intended as a city car, at launch only fuel-efficient ecoFLEX petrol engines will be offered: the 1.2 litre having 70PS, while there’s a choice of 85PS or 100PS 1.4 litre engines too. Start/Stop variants will also be available.


ADAM will make its debut at the Paris Motor Show in September 2012, with the first cars reaching UK customers in January 2013.