As a manufacturer, we take our environmental responsibilities seriously. We’re cutting emissions, streamlining the manufacturing process and using more and more recycled materials in our cars. These changes are already making a significant difference to our environmental impact.
It’s more complicated than that though. We all love cars and we all love to drive. We still want performance, practicality and a pleasurable experience behind the wheel. The big question is – can you have both?
Our vision is to create environmentally-friendly cars that are fun to drive. We believe it can be done and we think that our ecoFLEX technology is the answer.
What is ecoFLEX?
Essentially, ecoFLEX technology consists of a lot of small, clever, changes that add up to a big increase in overall efficiency. Obviously, that means significant improvements to a car’s fuel systems. Less obviously, it also means eliminating other hidden drags on fuel consumption by improving aerodynamics, refining gearing and re-engineering tyre profiles.
When you see a car sporting an ecoFLEX badge, you’re looking at one of the most fuel-efficient, low-CO2 emitting cars we’ve ever produced.
This is only the beginning
ecoFLEX is the first step towards our ultimate goal of maximum efficiency coupled with maximum driving pleasure. It’s part of a process that’s helping us develop cars that are kinder to the environment yet still a joy to drive.
Want to know more about how we’re helping to save the planet? Come and explore ecoFLEX.
Images shown are for illustrative purposes only, and may show optional equipment.
ecoFLEX: Performance and economy
Welcome to the ecoFLEX revolution