VAUXHALL WEBSITE TOPS WHAT VAN? SURVEY
With the best overall score of 74 per cent in the survey, Vauxhall’s van website triumphed over the opposition, even knocking a close competitor off the top after a three-year reign. Vauxhall has honed and polished its website, with a particularly strong effort made on social media, commented Jack Carfrae, the What Van? journalist in charge of compiling the report.
The What Van? survey, now in its eighth year, assesses manufacturer websites against a number of criteria, including ease of navigation, access to key information and email and live chat response times. It was also important that the websites had converted to a neat, compact and well-designed mobile form, now that the majority of web browsing is carried out on mobile devices.
Vauxhall’s website was praised especially for its ease of use. As well as having the entire LCV portfolio and its models’ starting prices clearly laid out on the homepage, the brand’s website also includes an extensive fleet section and leasing tool. The site’s simplicity and user-friendliness were ‘evidence of attention to detail’, according to What Van?. In addition, the mobile format was commended for being properly redesigned and all information organised in a clean, accessible and easy-to-use format.
Social media was an area in which Vauxhall was singled out for high praise. What Van? noted a positive amount of van content on the feeds across all social media platforms. In addition, the publication was impressed by the speed, accuracy and helpfulness of emails, phone calls and live chat. Via email, the agent gave a thorough response within 24 hours. On a live chat, the journalist only waited a couple of minutes while the agent checked the details and had a comprehensive answer and link to a brochure in just five minutes.
“We are extremely proud to have been placed at the top of the What Van? website rankings, particularly given the strong competition across the rest of the light commercial vehicle sector,” said Patrick Fourniol, Vauxhall's Marketing Director. “Customers are central to everything that we do, so we have ensured that our website not only caters to their needs but is also as accessible and easy-to-use as possible. What’s more, we always have our finger on the pulse with the latest industry trends. It is for this reason that have focussed and invested so heavily on a clean, compact mobile website and a social media feed with plenty of content relevant in the van sector.”
Vauxhall continues to gain praise in the commercial vehicle sector. Most recently, the Combo Cargo was named Best Small Van at the Parkers New Car Awards 2020, and the same model was also recognised as Small Van of the Year at the Commercial Fleet Awards.