Vauxhall Ampera
Pioneering spirit
It’s inside us all, making us want to go beyond our limitations. It's a determination that breeds courage, motivating record-breaking athletes and driving the revolutionary Ampera. It’s the pioneer spirit: go further.
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Scott Gordon Jurek

Scott Jurek got a taste for trail running when he was training for Nordic ski racing. He ran his first ultramarathon in 1994, is a certified running coach and has a Master’s Degree in Physical Training. Having won so many races in his field, for Scott, going further is more about overcoming mental challenges than physical ones. He sees running as a vehicle for self-discovery.

Steve House

Steve House has raised the standards in mountain climbing with his pioneering routes and style. That makes him, according to climbing legend Reinhold Messner, “the best high-altitude climber in the world today.” But for Steve, going further is a question of quality rather than quantity. He believes in 'alpine style' climbs, which involve travelling quickly with little gear, and leaving no gear on the mountain. Steve has a BS degree in ecology and is a fully qualified mountain guide.

William Trubridge

For William Trubridge, going further is as much an inner journey as it is a journey through the water. He redefines underwater boundaries. William learnt to swim at the age of 18 months and was freediving to 15 metres by the age of 8. He has been breaking world records since 2007. In 2010 he set the current record for Unassisted Constant Weight (101 metres) and, in 2011, he took the world record in the Free Immersion discipline down to 121 metres.

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