The Vauxhalls is a short film that brings to life the liberating sound, style and sensibility of rock ‘n’ roll. Shot by one of the most influential names in UK subculture – James Brown – and starring iconic British model Abbey Clancy, the short explores the expression of individuality through fashion, music and attitude.
Encapsulating the raw essence of rock ‘n’ roll, the film showcases the latest addition to our chic ADAM range the Vauxhall ADAM ROCKS AIR. There’s also a cameo appearance by a custom-made ADAM necklace created by London jeweller, Lara Jenkins.
The film captures the fictional, aspiring band The Vauxhalls preparing for a late night gig in an unknown London location. Model Abbey Clancy gets ready alongside her band then takes the wheel of the ADAM ROCKS AIR to drive the band through London to the venue. The ADAM’s state-of-the-art Intellilink system plays the film’s soundtrack, ‘Heart Is a Beating Drum’ by The Kills, while the car’s full-length electric folding canvas roof frames the London’s skyline.
Vauxhall’s vice president of design Mark Adams explains: “The Vauxhalls explores why rock and roll was so influential. As car designers, we work within Vauxhall’s design philosophy but still strive for a significant amount of creative freedom, so it’s imperative for us to engage and understand past, present and future trends. Projects such as these help us learn and mould the development of ADAM.”
Watch the full film below:
Watch Behind-the-Scenes footage below:
Watch the trailer below:
Images and colours shown are for illustrative purposes only and may show optional equipment.