Cookie Policy


1. Use of cookies

This website, email messaging, online services, advertisements and interactive applications use “cookies” for optimising our services.


What is a “cookie”?

A “cookie” is a small file, typically of letters and numbers that we send to the cookie file of the browser on the users computer’s hard disk by our web server. The main purpose of a cookie is to allow our web server to present the user with customised web pages that make the experience when visiting the Vauxhall website more personal and better respond to the user’s individual needs.


Some cookies are essential for the functionality of this website and are automatically activated when a user visits the website.  Some cookies allow us to provide the user with services and functions that best suit their needs, and to tailor our service to them to ensure easy and fast operation of the website.  


What kind of cookies does this website use?

Vauxhall may use three types of cookies on this website:

  • Essential cookies
  • Performance cookies
  • Persistent cookies


Essential cookies

Essential cookies enable users to navigate the website and use features. Without these cookies, the requested services cannot be provided


We use Essential cookies to:

  • Ensure that the web page functions and the functions are executed correctly, and
  • Allow us to save user selections in the Vehicle Configurator or request forms, and
  • Allow us to plan the route to the nearest Retailer in the Retailer Locator.


Performance cookies

Performance cookies collect information on how users use our website. They help us to improve the functionality of our website, see which areas are of greater interest to our customers, and to learn more about the effectiveness of our advertising campaigns. All this helps us to offer our users the services and functions that best meet their needs.


We use Performance cookies to:

  • Create statistics on how our website is used,
  • See how effective our advertising campaigns are, and
  • Review non-person-related user behaviour, and thus improve our website.


Persistent cookies

So-called ‘Persistent cookies’ are stored on the user's computer or device in-between browser sessions. They are used to maintain settings or preferences and to improve the use of the website on the next visit.  Some of these cookies are provided by authorised third parties.


We use ‘Persistent cookies’ to:

  • Provide Vauxhall offers that we think may be of interest to our users
  • To check that our services are working properly and to help you complete your journey, for example if there is a problem
  • Provide our media and advertising partners with information about user visits, so that they can offer targeted ads;
  • Share information with partners who offer a service on our website. The information is only shared to provide a service, product or function (e.g. colour selection function in the vehicle configurator) and is not used for other purposes.


Some ‘Persistent cookies’ are provided by authorised third-parties, but we do not allow cookies to be used for purposes other than those mentioned above.

2. Web beacons and pixels

This website contains web beacons (also called: “pixel tags”). A web beacon is used to monitor the on-line behaviour of the user visiting the website or sending the e-mail. Web beacons are used by third-party technologies (on this website those of Adobe Analytics) to monitor the activity of the users to our website. It allows to track which computer accessed a certain website, when and from where (country/city level).

3. Tracking and Analysis

Vauxhall uses for a continuous optimisation of its marketing communication the analytical software “Adobe Analytics” of Adobe Inc. It allows for tracking on-line behaviour in terms of time, geographic location and usage of this website. This information is collected via tracking pixels and/or cookies. The information gained via tracking pixels and/or cookies is anonymous and will not be connected to personal data. All information that is necessary for this analysis is stored on servers of Adobe Systems Incorporated in London, United Kingdom. Vauxhall does not share this information with any third party for its independent use. If you do not agree with the analyses, you can disagree here.

4. Retargeting

By using re-targeting cookies, we are able to make offers more interesting for our users. Re-targeting cookies are stored on the computer or on the device of the Internet user during browser sessions. They enable advertising of Vauxhall products on partner and social media websites for users who have been interested in Vauxhall products. 

The insertion of these advertisements is completely anonymous based on a cookie technology. No personal data (such as IP address or similar) will be stored, nor will any user profiles be combined with your personal data.


Furthermore, no user-related data about you will be communicated to any partner or social media website. Advertising is also completely anonymous.

5. Cookies which we use

In this section, we will inform you about the cookies used on our website. If you do not agree to the setting of individual cookies, you can restrict the use of cookies in your browser settings, see point 6.

5.1 Cookies on the site

Cookies Type Purpose(s)

Ad Pepper Media










Amazon Associates

Microsoft Advertising

Media Innovation Group

Google AdWords



SMART AdServer

Google Doubleclick





[m] Insights




Persistent These online ad tracking cookies will show you relevant online advertising based on what you have viewed and clicked, as well as pages of our website that you have visited

Google Tag Manager

Adobe Analytics



Encore Digital Media






Improve Digital

Index Exchange




Playground XYZ

Rubicon Project




Matomo (Piwik Analytics)


Lead Forensics




Summit Media Reservation


Task Analytics


Performance These cookies are used to count visitors to our website and to measure how the website is used





Test &Target

Demdex | Adobe Audience Manager

Persistent These cookies are used to examine the use of our website for optimisation purposes
Psyma Performance These cookies ensures that online surveys that you have already completed or refused are not displayed again.



These cookies are used to examine the use of our website to display voucher programs for certain usage patterns.

6. Enabling and disabling cookies and similar technologies

The 'Help' menu in the Internet browser's menu bar tells users:

  • how to prevent the acceptance of new cookies in the browser
  • how to set the browser to notify them when they receive a new cookie
  • how to completely disable cookies


If all cookies are disabled then much of the functionality on will also be disabled e.g., Dealer locator, vehicle configurator and user-relevant offers may not be displayed correctly. To prevent this we recommend that cookies are enabled.


There are many on-line publications on cookies in case you want to read more. See for example:

7. Interaction with Social Media Networks

Our web page includes links to social networks.


In order to protect your personal data while visiting our website we do not use social plugins. Instead HTML links are embedded onto the website, enabling easy sharing onto social media platforms. Embedding the link prevents a direct connection with various social media network servers when opening a page from our website. When clicking on one of the buttons, a browser window opens and directs the user to the respective service provider website on which (after having logged in) for example, the “Like” or “Share” button can be used.


For more information on the purpose and scope of data processing and further use of your personal data by the provider and their websites as well as your rights and possible settings to protect your privacy, please refer to the data protection information of the respective service provider.








More information

You can find out more about cookies by visiting