SKIP TO CONTENT
Cookie Policy

Vauxhall Motors Ltd Cookie Policy

When you access our website, we (or our partners) can, with your consent (if this is required), install various categories of cookies and other tracking technologies on your device. Your device's browser can be recognised as long as the cookie in question is valid.

 

This Cookie Policy applies to any product or service that is linked to or incorporated by reference from this Policy.

 

You can find the operator and person responsible for the website in the Privacy Policy.

 

We ask that you read this policy carefully before using the website in order to understand how we use cookies and how you can manage them.

1. What is a "cookie"?

A "cookie" is a text file that is stored on your device (computer, smartphone, tablet, etc.) by your browser when you visit this website. The word "cookie" is also used in this policy for other digital measurement techniques, such as web beacons.

 

Thanks to the cookie, our web server is able to present you with individualised content that best meet your needs in order to personalise your experience on our website. We also use third party cookies, as indicated in this policy, for our advertising and marketing activities that come from a different domain than the domain of the website you are visiting. Some cookies are important for the functionality of the website and are automatically set by us when users visit it. Other cookies enable us to offer users the services and functions that best meet their needs and to adapt our service for you so that the website can be used quickly and easily.

2. How will you be informed?

When you first access our website, you will be informed about the use of cookies and the associated cookie categories via a corresponding banner. The individual cookies are described below.

3. Make your choice regarding cookie consent

You can use the “Cookie Consent” link in the footer of our website to manage your cookie settings for each cookie category by clicking on the corresponding button in the cookie banner (with the exception of strictly necessary cookies, which cannot be switched off in our systems ). 

 

In the next section we have outlined the cookies used on our website. 

4. What types of cookies does this website use, and for what purposes?

We use the following types of cookies on this website:

 
Essential cookies:
 
  •  Essential cookies enable the user to navigate within the website and use functions. These cookies cannot be switched off in our system. Without these cookies, certain necessary functions on this website will not work
 
Analytics cookies
 
  • Analytics cookies collect information about the behaviour of visitors to our website (target group measurement) and the Internet activity of users. They help us to improve the functions of our website, to identify the areas that are of greatest interest to our users and to learn more about the effectiveness of our advertising campaigns. All of this helps us to offer our users the services and functions that best meet their needs.
 
Marketing and social media cookies
 
  • Marketing and social media cookies, including retargeting cookies, enable us to make more interesting offers to our users. Retargeting cookies are stored on the user's device during browser sessions. For example, advertising for our products can be displayed on the pages of our partners and on social media websites if the user has already shown interest in these products.

4.1. Essential cookies

We use Essential cookies:

 

  • to ensure that the website and all of its functions work correctly, 
  • to enable you to save information about a form that you may have filled out on our website or about products, services or information that you have selected, 
  • to enable you to access your personal areas on our website,
  • to adapt the appearance of the website according to your wishes (language, format, etc.),
  • to implement security measures when you log in.

 

You can set your browser so that it blocks these cookies or informs you about these cookies, but you may encounter difficulties in accessing the website or its services.

 

The description of the strictly necessary cookies used on our website can be found below:

 

Cookie (s) : Amazon Web Services

Purpose (s) : These cookies allow us to distribute the server traffic so that the user experience is as smooth as possible. A so-called load balancer is used to determine which server currently has the best availability. The information generated cannot identify you as a person.

Storage duration : permanent.

 

Cookie (s) :  Drupal

Purpose (s) : This cookie identifies the user and enables them to log in via single sign-on with a user ID and password of the PSA group.

Storage duration : permanent.

 

Cookie (s) :  PSA EU-GDPR consent

Purpose (s) : These cookies save consent that has been given so that this is observed for each session.

Storage duration : permanent.

4.2. Analytics cookies

We use analytics cookies:

 

  • to statistically evaluate the use of our website,
  • to recognise the effectiveness of our advertising campaigns and
  • in order to receive non-personal information about the usage behaviour of visitors to our website and thereby further improve it. 

 

Some performance cookies are provided by authorised third-party providers, but these cookies may only be used for the purposes mentioned here.

 

The use of performance and tracking cookies requires your prior consent. If you do not allow these cookies, this should not affect the use of our website.

 

The description of the analytics cookies used on our website can be found below:

Amazon

PIXEL - Amazon - UK_Local_Aftersales_Browse_Spring-Check_1min+ 11-2021

PIXEL - Amazon - UK_Local_Aftersales_Browse_Spring-Check 11-2021

PIXEL - Amazon - UK_Local_Aftersales_Browse_Service-Offer_1min+ 11-2021

PIXEL - Amazon - UK_Local_Aftersales_Browse_Service-Offer 11-2021

PIXEL - Amazon - UK_Local_Aftersales_Browse_Approved-Tyres_Buy-Online-Button 11-2021

PIXEL - Amazon - UK_Local_Aftersales_Browse_Approved-Tyres_1min+ 11-2021

PIXEL - Amazon - UK_Local_Aftersales_Browse_Approved-Tyres 11-2021

PIXEL - Amazon - UK_Local_Aftersales_Browse_Accessories-Offer_Online-Store 11-2021

PIXEL - Amazon - UK_Local_Aftersales_Browse_Accessories-Offer_1min+ 11-2021

PIXEL - Amazon - UK_Local_Aftersales_Browse_Accessories-Offer 11-2021

Amazon is a DSP managed by GroupM Trading Desk. Amazon is not getting any personal data. Only put conversion pixel to count conversions. Also exist the possibility to implement retargeting pixels. Amazon put cookies to the PSA users to choose the best ads based in their navgation into of the PSA webpage and count conversions to statistics proposes
Autotrader

Pixel - Autotrader - UK_Global_Main_KPI-2-Suspect_Car-Corsa-Model-Pages-Unique - 07-2020

Pixel - Autotrader - UK_Global_Main_KPI-2-Suspect_Car-Corsa-Model-Pages - 07-2020

PIXEL - AutoTrader - UK_Global_Main_Browse_Van-Offers - 01-2019

PIXEL - AutoTrader - UK_Global_Main_Browse_Van-Product - 01-2019

PIXEL - AutoTrader - UK_Global_Main_Browse_Car-Offers - 01-2019

PIXEL - AutoTrader - UK_Global_Main_Browse_Car-Product - 01-2019

PIXEL - AutoTrader - UK_Global_Main_Browse_HelpMeChoose - 01-2019

PIXEL - AutoTrader - UK_Global_Main_Browse_NewVehicles - 01-2019

PIXEL - AutoTrader - UK_Global_Main_KPI-3-Prospect_Configurator-End - 01-2020

PIXEL - AutoTrader- UK_Global_Main_Browse_Configurator-Start - 01-2020

PIXEL - AutoTrader- UK_Local_Main_Browse_PCH-Calculator-Start - 01-2019

PIXEL - AutoTrader - UK_Global_Main_KPI-4-Lead_ValueMyVehicle-Complete - 01-2019

PIXEL - AutoTrader- UK_Global_Main_KPI-3-Prospect_StockLocatorSearch-Complete - 01-2019

PIXEL - AutoTrader - UK_Global_Main_Browse_StockLocatorSearch-Start - 01-2019

PIXEL - AutoTrader - UK_Global_Main_KPI-4-Lead_TestDriveRequest-Complete - 01-2019

PIXEL - AutoTrader - UK_Global_Main_Browse_TestDriveRequest-Start - 01-2019

PIXEL - AutoTrader - UK_Global_Main_KPI-4-Lead_QuoteRequest-Complete - 01-2019

PIXEL - AutoTrader - UK_Global_Main_Browse_QuoteRequest-Start- 01-2019

PIXEL - AutoTrader - UK_Local_Main_KPI-3-Prospect_PCH-Calculator-Complete - 01-2019

Auto Trader Ltd is a UK digital automotive marketplace that offers a vehicle buying and selling process. To provide you with the full range of Auto Trader products and services, we need to collect and process information about you.
Google Analytics These cookies are used by Google Analytics to measure the performance of our platform. Google Analytics identifies every user on the website and saves information such as session duration and pages viewed. Personal data used for profiling might be combined with information from other Google services and be processed or stored outside of the European Union, including the USA.
Sophus PIXEL - WebsiteSophus3 - All Main and Store Pages - 01-2020 We help our clients understand the present so they can create their future. We unify consumer behaviour throughout the digital journey. Because of this unique capability, we’re able to deliver trusted, independent metrics as well as experiences that are richer, more interactive and more engaging than ever before.
Storystream

PIXEL - StoryStream - UM - UK_Local_Main_KPI-4-Lead_Test Drive - Complete - 10-2019

PIXEL - StoryStream - UK_Global_Main_KPI-4-Lead_QuoteRequest-Complete - 10-2019

PIXEL - StoryStream - UK_Global_Main_KPI-3-Prospect_StockLocatorSearch-Complete - 10-2019

PIXEL - StoryStream - UK_Global_Main_KPI-3-Prospect_Configurator-End - 10-2019

StoryStream (“us”, “we”, or “our”) use cookies on the StoryStream website.  This Cookie Policy sets out how we use technologies on our website and collect information that helps us interact with you (the “Service”).
Teads PIXEL - Teads - UK_Local_Main_Browse_UniqueSiteVisitor Teads invented outstream video advertising and is the no.1 video advertising marketplace in the world. Publishers work with Teads to create new video inventory, monetizing it through programmatic buying, their own sales force, or third parties including Teads Demand. Teads pioneers advertising experiences that respect the user, creating unprecedented levels of premium inventory which previously didn’t exist.
Velaro

Script - VX - SOL-Velaro-Chat-App - mobile - Trim

Script - VX - SOL-Velaro-Chat-App - mobile - Selector

Script - Stop Velaro

Script - VX - SOL-Velaro-Chat-App - desktop

Velaro is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using Velaro websites or products, then you can be assured that it will only be used in accordance with this privacy statement.
Linkedin

PIXEL - LinkedIn - UK_Global_Main_Browse_ALL-PAGES - 07-2018

PIXEL - LinkedIn - UK_Global_Main_KPI-4-Lead_TestDriveRequest-Complete - 07-2018

PIXEL - LinkedIn - UK_Global_Main_KPI-2-Suspect_BrochureRequestEmail-Complete - 07-2018

PIXEL - LinkedIn - UK_Global_Main_KPI-2-Suspect_BrochureRequestPost-Complete - 07-2018

LinkedIn, a professional networking site, allows its members to create business connections, search for jobs, and find potential clients.
Twitter

202112_Publicis_Twitter_TD_endT1696

202112_Publicis_Twitter_QR_T1696

202112_Publicis_Twitter_Valuemycar_T1696

202112_Publicis_Twitter_Pageviews_T1696

Twitter is an American microblogging and social networking service on which users post and interact with messages known as tweets
Pinterest Publicis_AO_Pinterest Cookie to enable platform to site reporting and enable retargeting of relevant users when back in platform.
Outbrain AO_Outbrain_TestDrive_end_T2776 Cookie to enable platform to site reporting and enable retargeting of relevant users when back in platform.
MiQ

PIXEL - UM - MIQ - UK_Global_Main_KPI-4-Lead_QuoteRequest-Complete - 12-2018

PIXEL - UM - MIQ - UK_Global_Main_Browse_TestDriveRequest-Start - 01-2019

PIXEL - UM - MIQ - UK_Global_Main_KPI-4-Lead_TestDriveRequest-Complete - 01-2019

MiQ use their connected solutions to identify the right data sources, connect them together, and unearth insights for more effective targeting.
Secret Escapes 202111_Publicis_SecretEscapes_AllModels_TestDrive_Start_T2776 Secret Escapes is a members-only British travel company selling heavily discounted luxury hotel stays and trips through its website and mobile app. This cookie is used to record traffic and conversions driven from Secret Escapes to Vauxhall.

4.3. Marketing & Social Media Cookies

We use marketing cookies and social media cookies

 

  • to send advertising that is better tailored to your profile (personalized advertising).
  • to support our communication by re-establishing contact via advertising.
  • to analyze your use of our website for targeted advertising.

 

These marketing / social media cookies require your prior consent. If you do not allow these cookies, this should not affect the use of our website.

 

The description of the marketing and social media cookies used on our website can be found here:

Bing PIXEL - Bing - UK_Local_Main_Browse_All Pages - 01_2020 These cookies will measure clicks and actions / conversions on this website to optimize advertising campaigns. These online advertisement tracking cookies show you relevant online advertisements based on what you have viewed, what you have clicked on and which website pages you have visited.
Campaign Manager

PIXEL - MCM_AdWords - Virtual Showroom Lands (ukgmbvsr)

PIXEL - MCM_AdWords - UM - UK_Local_Main_KPI-4-Lead_Test Drive - Complete

PIXEL - MCM_AdWords - UK_Global_Main_ KPI-3-Prospect_EReservation-Complete

PIXEL - MCM_AdWords - UK_Global_Main_KPI-3-Prospect_Configurator-End

PIXEL - MCM_AdWords - UK_Global_Main_KPI-3-Prospect_ENewsletterSignup-Complete

PIXEL - MCM_AdWords - UK_Local_Main_Browse_ValueMyVehicle-Start

PIXEL - MCM_AdWords - UK_Global_Main_Browse_ALL-PAGES - 07-2018

PIXEL - MCM_AdWords - UK_Global_Main_KPI-4-Lead_QuoteRequest-Complete

PIXEL - MCM_Adwords - UK_Global_Main_KPI-2-Suspect_All-UniqueSiteVisitor-Visit1MinPlus

PIXEL - MCM_AdWords - UK_Global_Main_Browse_Configurator-Start

PIXEL - MCM_AdWords - UK_Global_Main_KPI-2-Suspect_Configurator-Conversion-Step2

PIXEL - MCM_AdWords - UK_Global_Main_KPI-4-Lead_TestDriveRequest-Complete

PIXEL - MCM_AdWords - UK_Global_Main_Browse_QuoteRequest-Start

PIXEL - MCM_AdWords - UK_Local_Main_KPI-3-Prospect_ValueMyVehicle-Complete

PIXEL - MCM_AdWords - Mokka Reservation Complete

PIXEL - MCM_AdWords - Mokka Newsletter Sign Up

PIXEL - MCM_AdWords - SOL Save car

PIXEL - MCM_AdWords - SOL Part-exchange valuation

PIXEL - MCM_AdWords - SOL Pre-finance application - Review

PIXEL - MCM_AdWords - SOL Order complete

PIXEL - MCM_AdWords - SOL Homepage Landing

PIXEL - MCM_AdWords - SOL Finance calculator

PIXEL - MCM_AdWords - SOL Enquiry lead

PIXEL - MCM_AdWords - SOL Basket page

Campaign Manager is a web-based ad management system for advertisers and agencies. It helps you manage your digital campaigns across websites and mobile. This includes a robust set of features for ad serving, targeting, verification, and reporting.
Captify

Pixel - CAPTIFY - Vauxhall Corsa - New Landing Page March 2020 - 09-2020

PIXEL - Captify - UK_Local_Main_KPI-2-Suspect_Car-New-Corsa-Config – 012020

PIXEL - Captify- UK_Local_Aftersales_KPI-3-Prospect_ServiceClub-Complete - 12-2019

Captify are the largest holder of 1st party consumer search data outside of Google, and its unique technology understands the intent of consumers
Dynamic Yield _dy_c_exps, _dycnst, _dycst, _dy_geo, _dyjsession, _dy_lu_ses, _dy_df_geo, _dy_toffset, _dy_soct, _dyfs, _dyid, ,_dy_ses_load_seq, dy_fs_page, _dy_csc_ses Dynamic Yield only collects data which may be used to analyze user behavior and to provide personalized experiences. Dynamic Yield does not combine any customer collected data with data collected from other customers, does not determine the purpose of processing, and does not share data with third parties except where required to by law.
Epsilon

Dotomi

https://www.epsilon.com/emea/cookie-list

Epsilon allows brands to engage with relevant consumers at the individual level accurately and efficiently communicating across all their devices. With 20+ years of product development within personalised display, our 1st party tech stack allows brands to understand more about their consumers than ever before, at scale. Leveraging on our Core IDTM network and cross device identification solution, we will serve highly personalised messaging to only relevant, in market individuals.
Ignition One

PIXEL - IgnitionOne_Zeta Global - Vauxhall UK - Speak To Us Tag - 08-2021

PIXEL - IgnitionOne_Zeta Global - UK_Local_Main_KPI-4-Lead_Reservation-Online reservation complete - 08-2021

PIXEL - IgnitionOne_Zeta Global - UK_Local_Main_KPI-3-Prospect_ValueMyVehicle-Complete - 08-2021

PIXEL - IgnitionOne_Zeta Global - UK_Local_Main_KPI-3-Prospect_PCH-Calculator-Complete - 08-2021

PIXEL - IgnitionOne_Zeta Global - UK_Local_Main_KPI-2-Suspect_Find a Retailer - Complete - 08-2021

PIXEL - IgnitionOne_Zeta Global - UK_Local_Main_KPI-2-Suspect_Brochure request - Complete - 08-2021

PIXEL - IgnitionOne_Zeta Global - UK_Global_Main_KPI-4-Lead_TestDriveRequest-Complete - 08-2021

PIXEL - IgnitionOne_Zeta Global - UK_Global_Main_KPI-4-Lead_QuoteRequest-Complete - 08-2021

PIXEL - IgnitionOne_Zeta Global - UK_Global_Main_KPI-3-Prospect_Configurator-End - 08-2021

PIXEL - IgnitionOne_Zeta Global - UK_Local_Aftersales_KPI-3-Prospect_Enquiry-Complete - 08-2021

PIXEL - IgnitionOne_Zeta Global - All pages - 08-2021

IgnitionOne is a marketing technology and services that offers cloud-based Customer Intelligence solutions to enterprise marketers.
QuantCast

PIXEL - Quantcast - UK_Local_ Aftersales_Browse_BookAService-Complete - 02-2019

PIXEL - Quantcast - UK_Local_ Aftersales_Browse_£99 oil and filter - 02-2019

PIXEL - Quantcast - UK_Local_ Aftersales_Browse_Accessories - 02-2019

PIXEL - Quantcast - UK_Local_ Aftersales_Browse_CheckAndTreat - 02-2019

PIXEL - Quantcast - UK_Local_ Aftersales_Browse_FPServicingFPrepairs - 02-2019

PIXEL - Quantcast - UK_Local_ Aftersales_Browse_ServiceClub-Start - 02-2019

PIXEL - Quantcast - UK_Local_ Aftersales_Browse_ServicePlan-Start - 02-2019

PIXEL - Quantcast - UK_Global_Main_Browse_TestDriveRequest-Start - 12-2018

PIXEL - Quantcast - UK_Global_Main_KPI-4-Lead_QuoteRequest-Complete - 12-2018

PIXEL - Quantcast - UK_Global_Main_Browse_QuoteRequest-Start - 12-2018

PIXEL - Quantcast - UK_Global_Main_KPI-3-Prospect_Configurator-End - 12-2018

PIXEL - Quantcast - UK_Global_Main_Browse_Configurator-Start - 12-2018

PIXEL - IgnitionOne - UK_Local_Main_KPI-3-Prospect_PCH-Calculator-Complete - 01-2019

PIXEL - IgnitionOne - UK_Local_Aftersales_KPI-3-Prospect_Enquiry-Complete - 01-2019

PIXEL - IgnitionOne - UK_Global_Main_KPI-4-Lead_TestDriveRequest-Complete - 01-2019

PIXEL - IgnitionOne - UK_Global_Main_KPI-4-Lead_QuoteRequest-Complete - 01-2019

PIXEL - IgnitionOne - UK_Global_Main_KPI-2-Suspect_BrochureRequestEmail-Post-Complete - 01-2019

PIXEL - IgnitionOne - UK_Local_Main_KPI-3-Prospect_ValueMyVehicle-Complete - 01-2019

PIXEL - Quantcast - UK_Global_Main_KPI-2-Suspect_BrochureRequestPost-Complete - 12-2018

PIXEL - Quantcast - UK_Global_Main_KPI-2-Suspect_BrochureRequestEmail-Complete - 12-2018

Quantcast processes real-time data at the intersection of commerce and culture, providing useful, actionable insights for brands and publishers. Our Advertise products allow businesses to deliver relevant online advertising to individual consumers. For companies that want to advertise online, our Advertise products help get their ads in front of the people that are most likely to find them interesting. For consumers, we provide ads that are the most useful and relevant to their interests. And for websites, our Advertise products help drive advertising revenue, without which the free Internet we all use every day would not exist. In short, we try to make online advertising more efficient and pleasant for everyone. In order to do all this, we collect and analyze information about individual consumer interests.
Triplelift PIXEL - Triplelift - UK_Global_Main_KPI-2-Suspect_Configurator-Step2 - 12-2019 This Privacy Policy explains how Triple Lift, Inc. (“TripleLift”, “we”, “us”, “our”) collects, uses, and shares information and the options available to you.
Google Ads

PIXEL - MCM_AdWords - Virtual Showroom Lands (ukgmbvsr)

PIXEL - MCM_AdWords - UM - UK_Local_Main_KPI-4-Lead_Test Drive - Complete

PIXEL - MCM_AdWords - UK_Global_Main_ KPI-3-Prospect_EReservation-Complete

PIXEL - MCM_AdWords - UK_Global_Main_KPI-3-Prospect_Configurator-End

PIXEL - MCM_AdWords - UK_Global_Main_KPI-3-Prospect_ENewsletterSignup-Complete

PIXEL - MCM_AdWords - UK_Local_Main_Browse_ValueMyVehicle-Start

PIXEL - MCM_AdWords - UK_Global_Main_Browse_ALL-PAGES - 07-2018

PIXEL - MCM_AdWords - UK_Global_Main_KPI-4-Lead_QuoteRequest-Complete

PIXEL - MCM_Adwords - UK_Global_Main_KPI-2-Suspect_All-UniqueSiteVisitor-Visit1MinPlus

PIXEL - MCM_AdWords - UK_Global_Main_Browse_Configurator-Start

PIXEL - MCM_AdWords - UK_Global_Main_KPI-2-Suspect_Configurator-Conversion-Step2

PIXEL - MCM_AdWords - UK_Global_Main_KPI-4-Lead_TestDriveRequest-Complete

PIXEL - MCM_AdWords - UK_Global_Main_Browse_QuoteRequest-Start

PIXEL - MCM_AdWords - UK_Local_Main_KPI-3-Prospect_ValueMyVehicle-Complete

PIXEL - MCM_AdWords - Mokka Reservation Complete

PIXEL - MCM_AdWords - Mokka Newsletter Sign Up

PIXEL - MCM_AdWords - SOL Save car

PIXEL - MCM_AdWords - SOL Part-exchange valuation

PIXEL - MCM_AdWords - SOL Pre-finance application - Review

PIXEL - MCM_AdWords - SOL Order complete

PIXEL - MCM_AdWords - SOL Homepage Landing

PIXEL - MCM_AdWords - SOL Finance calculator

PIXEL - MCM_AdWords - SOL Enquiry lead

PIXEL - MCM_AdWords - SOL Basket page

Google Ads is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Since advertisers have to pay for these clicks, this is how Google makes money from search. Online ad tracking cookies will track engagement with campaigns and show you relevant online advertising based on what you have viewed and clicked, as well as pages of our website that you have visited
Gumtree Gumtree - UK_Local_Main_Browse_UniqueSiteVisitor Cookie to enable platform to site reporting and enable retargeting of relevant users when back in platform.

4.2. Analytics cookies

We use analytics cookies:

 

  • to statistically evaluate the use of our website,
  • to recognise the effectiveness of our advertising campaigns and
  • in order to receive non-personal information about the usage behaviour of visitors to our website and thereby further improve it. 

 

Some performance cookies are provided by authorised third-party providers, but these cookies may only be used for the purposes mentioned here.

 

The use of performance and tracking cookies requires your prior consent. If you do not allow these cookies, this should not affect the use of our website.

 

The description of the analytics cookies used on our website can be found below:

 

Cookie (s) [m] Insights, [m] Analytics, [m] Platform

Purpose (s) : Services provided: user insights, analyses, media planning. The data collected make it possible to find out more about visitors. This data can be used to retargeting segments for activation or to build new modeling models.

Storage duration : session.

 

Cookie (s) :  Amazon Product Ads

Purpose (s) : Amazon is a demand side platform managed by GroupM Trading Desk. Amazon does not receive any personal data. Conversion pixels are used for conversion tracking. It is also possible to implement retargeting pixels. Amazon saves cookies for the user based on his navigation on the website in order to select the most suitable ads and to count the conversions for statistical purposes.

Storage duration : session.

 

Cookie (s) :  AutoTrader

Purpose (s) : AutoTrader is an independent new and used vehicle marketplace used in the UK. The online advertising cookies enable us to identify what proportion of our customers also visit AutoTrader’s website, so that we can better design our website experience. AutoTrader does not collect or receive any personal data.

Storage duration : session.

 

Cookie (s) :  Ceros

Purpose (s) : This cookie is used to power the interactive quizzes that we host on our website.

Storage duration : session.

 

Cookie (s) :  DoubleClick

Purpose (s) : DoubleClick is a provider of technologies and services for digital marketing. Companies use DoubleClick for their expertise in ad serving, media, video, search and affiliate marketing to get the most out of the digital medium.

Storage duration : session.

 

Cookie (s) :  Glassbox

Purpose (s) : Glassbox cookies are used to visualise where customer’s click on our website, so that we can improve the content we design. No personal data is captured or stored.

Storage duration : session.

 

Cookie (s) :  Global Radio

Purpose (s) : These cookies measure clicks and actions / conversions on this website in order to track the effectiveness of our advertising campaigns.

Storage duration : session.

 

Cookie (s) :  Google Analytics

Purpose (s) : These cookies are used by Google Analytics to measure the performance of our platform. It identifies every user on the website and saves information such as session duration and pages viewed. No information about the actual identity of the user is known or stored.

Storage duration : permanent.

 

Cookie (s) :  Google Tag Manager

Purpose (s) : Tag management system that manages and updates tags and code snippets on our websites and mobile applications.

Storage duration : session.

 

Cookie (s) :  Hotjar

Purpose (s) : Hotjar cookies are used to visualise where customer’s click on our website, so that we can improve the content we design. No personal data is captured or stored.

Storage duration : session.

 

Cookie (s) :  LinkedIn Insight

Purpose (s) : Professional social network, talent solution services, learning solution, sales solutions and marketing solutions. LinkedIn collects the IP address and checks whether a website visitor is a LinkedIn member.

Storage duration : session.

 

Cookie (s) :  Psyma

Purpose (s) : Psyma are an independent research company who collect real customer feedback of websites. This cookie allows Psyma to trigger an optional survey to the customer, which the customer can then choose to ignore or participate in.

Storage duration : session.  

 

Cookie (s) :  Sophus3

Purpose (s) : Sophus3 are an industry-body within the Automotive Industry, and collate data on all manufacturers. These cookies allow Sophus3 to count the number of users that visit our website, and compare this with other brands. No personal data is captured or stored.

Storage duration : session.

 

Cookie (s) :  StoryStream

Purpose (s) : StoryStream power our social media boards on our website, where users can see the latest posts from our brand channels on Social Media. StoryStream cookies enable us to understand how valuable these boards are in the website experience. No personal data is captured or stored.

Storage duration : session.

 

Cookie (s) :  Teads

Purpose (s) : These cookies measure clicks and actions / conversions on this website in order to better understand the effectiveness of our online advertising campaigns. No personal data is captured or store.

Storage duration : session.

4.3. Marketing & Social Media Cookies

We use marketing cookies and social media cookies

 

  • to send advertising that is better tailored to your profile (personalized advertising).
  • to support our communication by re-establishing contact via advertising.
  • to analyze your use of our website for targeted advertising.

 

These marketing / social media cookies require your prior consent. If you do not allow these cookies, this should not affect the use of our website.

 

The description of the marketing and social media cookies used on our website can be found here:

 

Cookie (s) :  Bing Microsoft Advertising

Purpose (s) : Microsoft Advertising uses these cookies to anonymously identify user sessions and thus help us to measure the effectiveness of our marketing campaigns.

Storage duration : permanent.

 

Cookie (s) :  Captify

Purpose (s) : These cookies measure clicks and actions / conversions on this website in order to optimise advertising campaigns. These online advertising tracking cookies show you relevant online advertising based on what you viewed, what you clicked on and what websites you visited.

Storage duration : session.

 

Cookie (s): Dynamic Yield Ltd. and all its wholly-owned subsidiaries, including Dynamic Yield, Inc., Dynamic Yield UK Ltd., Dynamic Yield GmbH and Dynamic Yield APAC PTE Ltd.

Purpose (s): Cookies from this provider enable the provision of personalized and optimized services on websites.

Storage duration: 13 months

Link: https://www.dynamicyield.com/privacy-policy/ 

 

Cookie (s) :  Encore

Purpose (s) : These cookies measure clicks and actions / conversions on this website in order to optimise advertising campaigns. These online advertising tracking cookies show you relevant online advertising based on what you viewed, what you clicked on and what websites you visited.

Storage duration : session.

 

Cookie (s) :  Google Ads

Purpose (s) : Google Ads is Google's advertising system in which advertisers offer certain keywords so that their ads appear in Google's search results. Because advertisers have to pay for these clicks, this is how Google makes money searching. Online ad tracking cookies track the engagement of the campaigns and show you relevant online advertisements based on what you have viewed and clicked on (including on our website).

Storage duration : session.

 

Cookie (s) :  Oath

Purpose (s) : These cookies measure clicks and actions / conversions on this website in order to optimise advertising campaigns. These online advertising tracking cookies show you relevant online advertising based on what you viewed, what you clicked on and what websites you visited.

Storage duration : session.

 

Cookie (s) :  Quantcast

Purpose (s) : These cookies measure clicks and actions / conversions on this website in order to optimise advertising campaigns. These online advertising tracking cookies show you relevant online advertising based on what you viewed, what you clicked on and what websites you visited.

Storage duration : session.

 

Cookie (s) :  Triplelift

Purpose (s) : These cookies measure clicks and actions / conversions on this website in order to optimise advertising campaigns. These online advertising tracking cookies show you relevant online advertising based on what you viewed, what you clicked on and what websites you visited.

Storage duration : session.

 

Cookie (s) :  Xaxis

Purpose (s) : These cookies are used for advertising purposes and store information such as the unique serial number, creation date, cookie version.

Storage duration : permanent.

5. Changes to cookie policy

Any future changes to our cookie policy will be posted on this website. We therefore recommend that you check it regularly for updates or changes. In the event of significant changes, we will inform you and, if necessary, obtain your consent.

6. Contact

The contact details of the person responsible and the contact details of the data protection officer can be found in our Privacy Policy.

 

Last updated: March 2022