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Cookie Policy

Vauxhall Motors Ltd Cookie Policy

When you access our website, we (or our partners) can, with your consent (if this is required), install various categories of cookies and other tracking technologies on your device. Your device's browser can be recognised as long as the cookie in question is valid.

 

This Cookie Policy applies to any product or service that is linked to or incorporated by reference from this Policy.

 

You can find the operator and person responsible for the website in the Privacy Policy.

 

We ask that you read this policy carefully before using the website in order to understand how we use cookies and how you can manage them.

1. What is a "cookie"?

A "cookie" is a text file that is stored on your device (computer, smartphone, tablet, etc.) by your browser when you visit this website. The word "cookie" is also used in this policy for other digital measurement techniques, such as web beacons.

 

Thanks to the cookie, our web server is able to present you with individualised content that best meet your needs in order to personalise your experience on our website. We also use third party cookies, as indicated in this policy, for our advertising and marketing activities that come from a different domain than the domain of the website you are visiting. Some cookies are important for the functionality of the website and are automatically set by us when users visit it. Other cookies enable us to offer users the services and functions that best meet their needs and to adapt our service for you so that the website can be used quickly and easily.

2. How will you be informed?

When you first access our website, you will be informed about the use of cookies and the associated cookie categories via a corresponding banner. The individual cookies are described below.

3. Make your choice regarding cookie consent

You can use the “Cookie Consent” link in the footer of our website to manage your cookie settings for each cookie category by clicking on the corresponding button in the cookie banner (with the exception of strictly necessary cookies, which cannot be switched off in our systems ). 

 

In the next section we have outlined the cookies used on our website. 

4. What types of cookies does this website use, and for what purposes?

We use the following types of cookies on this website:

 
Essential cookies:
 
  •  Essential cookies enable the user to navigate within the website and use functions. These cookies cannot be switched off in our system. Without these cookies, certain necessary functions on this website will not work
 
Analytics cookies
 
  • Analytics cookies collect information about the behaviour of visitors to our website (target group measurement) and the Internet activity of users. They help us to improve the functions of our website, to identify the areas that are of greatest interest to our users and to learn more about the effectiveness of our advertising campaigns. All of this helps us to offer our users the services and functions that best meet their needs.
 
Marketing and social media cookies
 
  • Marketing and social media cookies, including retargeting cookies, enable us to make more interesting offers to our users. Retargeting cookies are stored on the user's device during browser sessions. For example, advertising for our products can be displayed on the pages of our partners and on social media websites if the user has already shown interest in these products.

4.1. Essential cookies

We use Essential cookies:

 

  • to ensure that the website and all of its functions work correctly, 
  • to enable you to save information about a form that you may have filled out on our website or about products, services or information that you have selected, 
  • to enable you to access your personal areas on our website,
  • to adapt the appearance of the website according to your wishes (language, format, etc.),
  • to implement security measures when you log in.

 

You can set your browser so that it blocks these cookies or informs you about these cookies, but you may encounter difficulties in accessing the website or its services.

 

The description of the strictly necessary cookies used on our website can be found below:

 

Cookie (s) : Amazon Web Services

Purpose (s) : These cookies allow us to distribute the server traffic so that the user experience is as smooth as possible. A so-called load balancer is used to determine which server currently has the best availability. The information generated cannot identify you as a person.

Storage duration : permanent.

 

Cookie (s) :  Drupal

Purpose (s) : This cookie identifies the user and enables them to log in via single sign-on with a user ID and password of the PSA group.

Storage duration : permanent.

 

Cookie (s) :  PSA EU-GDPR consent

Purpose (s) : These cookies save consent that has been given so that this is observed for each session.

Storage duration : permanent.

4.2. Analytics cookies

We use analytics cookies:

 

  • to statistically evaluate the use of our website,
  • to recognise the effectiveness of our advertising campaigns and
  • in order to receive non-personal information about the usage behaviour of visitors to our website and thereby further improve it. 

 

Some performance cookies are provided by authorised third-party providers, but these cookies may only be used for the purposes mentioned here.

 

The use of performance and tracking cookies requires your prior consent. If you do not allow these cookies, this should not affect the use of our website.

 

The description of the analytics cookies used on our website can be found below:

 

Cookie (s) [m] Insights, [m] Analytics, [m] Platform

Purpose (s) : Services provided: user insights, analyses, media planning. The data collected make it possible to find out more about visitors. This data can be used to retargeting segments for activation or to build new modeling models.

Storage duration : session.

 

Cookie (s) :  Amazon Product Ads

Purpose (s) : Amazon is a demand side platform managed by GroupM Trading Desk. Amazon does not receive any personal data. Conversion pixels are used for conversion tracking. It is also possible to implement retargeting pixels. Amazon saves cookies for the user based on his navigation on the website in order to select the most suitable ads and to count the conversions for statistical purposes.

Storage duration : session.

 

Cookie (s) :  AutoTrader

Purpose (s) : AutoTrader is an independent new and used vehicle marketplace used in the UK. The online advertising cookies enable us to identify what proportion of our customers also visit AutoTrader’s website, so that we can better design our website experience. AutoTrader does not collect or receive any personal data.

Storage duration : session.

 

Cookie (s) :  Ceros

Purpose (s) : This cookie is used to power the interactive quizzes that we host on our website.

Storage duration : session.

 

Cookie (s) :  DoubleClick

Purpose (s) : DoubleClick is a provider of technologies and services for digital marketing. Companies use DoubleClick for their expertise in ad serving, media, video, search and affiliate marketing to get the most out of the digital medium.

Storage duration : session.

 

Cookie (s) :  Global Radio

Purpose (s) : These cookies measure clicks and actions / conversions on this website in order to track the effectiveness of our advertising campaigns.

Storage duration : session.

 

Cookie (s) :  Google Analytics

Purpose (s) : These cookies are used by Google Analytics to measure the performance of our platform. It identifies every user on the website and saves information such as session duration and pages viewed. No information about the actual identity of the user is known or stored.

Storage duration : permanent.

 

Cookie (s) :  Google Tag Manager

Purpose (s) : Tag management system that manages and updates tags and code snippets on our websites and mobile applications.

Storage duration : session.

 

Cookie (s) :  Hotjar

Purpose (s) : Hotjar cookies are used to visualise where customer’s click on our website, so that we can improve the content we design. No personal data is captured or stored.

Storage duration : session.

 

Cookie (s) :  LinkedIn Insight

Purpose (s) : Professional social network, talent solution services, learning solution, sales solutions and marketing solutions. LinkedIn collects the IP address and checks whether a website visitor is a LinkedIn member.

Storage duration : session.

 

Cookie (s) :  Psyma

Purpose (s) : Psyma are an independent research company who collect real customer feedback of websites. This cookie allows Psyma to trigger an optional survey to the customer, which the customer can then choose to ignore or participate in.

Storage duration : session.  

 

Cookie (s) :  Sophus3

Purpose (s) : Sophus3 are an industry-body within the Automotive Industry, and collate data on all manufacturers. These cookies allow Sophus3 to count the number of users that visit our website, and compare this with other brands. No personal data is captured or stored.

Storage duration : session.

 

Cookie (s) :  StoryStream

Purpose (s) : StoryStream power our social media boards on our website, where users can see the latest posts from our brand channels on Social Media. StoryStream cookies enable us to understand how valuable these boards are in the website experience. No personal data is captured or stored.

Storage duration : session.

 

Cookie (s) :  Teads

Purpose (s) : These cookies measure clicks and actions / conversions on this website in order to better understand the effectiveness of our online advertising campaigns. No personal data is captured or store.

Storage duration : session.

4.3. Marketing & Social Media Cookies

We use marketing cookies and social media cookies

 

  • to send advertising that is better tailored to your profile (personalized advertising).
  • to support our communication by re-establishing contact via advertising.
  • to analyze your use of our website for targeted advertising.

 

These marketing / social media cookies require your prior consent. If you do not allow these cookies, this should not affect the use of our website.

 

The description of the marketing and social media cookies used on our website can be found here:

 

Cookie (s) :  Bing Microsoft Advertising

Purpose (s) : Microsoft Advertising uses these cookies to anonymously identify user sessions and thus help us to measure the effectiveness of our marketing campaigns.

Storage duration : permanent.

 

Cookie (s) :  Captify

Purpose (s) : These cookies measure clicks and actions / conversions on this website in order to optimise advertising campaigns. These online advertising tracking cookies show you relevant online advertising based on what you viewed, what you clicked on and what websites you visited.

Storage duration : session.

 

Cookie (s) :  Encore

Purpose (s) : These cookies measure clicks and actions / conversions on this website in order to optimise advertising campaigns. These online advertising tracking cookies show you relevant online advertising based on what you viewed, what you clicked on and what websites you visited.

Storage duration : session.

 

Cookie (s) :  Google Ads

Purpose (s) : Google Ads is Google's advertising system in which advertisers offer certain keywords so that their ads appear in Google's search results. Because advertisers have to pay for these clicks, this is how Google makes money searching. Online ad tracking cookies track the engagement of the campaigns and show you relevant online advertisements based on what you have viewed and clicked on (including on our website).

Storage duration : session.

Cookie (s) :  IgnitionOne

Purpose (s) : IgnitionOne Customer Intelligence enables corporate marketers to identify, rate, and scale their customers. IgnitionOne Customer Intelligence provides a platform to leverage customer data from a range of systems to enable effective omnichannel targeting and personalization.

Storage duration : session.

 

Cookie (s) :  Oath

Purpose (s) : These cookies measure clicks and actions / conversions on this website in order to optimise advertising campaigns. These online advertising tracking cookies show you relevant online advertising based on what you viewed, what you clicked on and what websites you visited.

Storage duration : session.

 

Cookie (s) :  Quantcast

Purpose (s) : These cookies measure clicks and actions / conversions on this website in order to optimise advertising campaigns. These online advertising tracking cookies show you relevant online advertising based on what you viewed, what you clicked on and what websites you visited.

Storage duration : session.

 

Cookie (s) :  Triplelift

Purpose (s) : These cookies measure clicks and actions / conversions on this website in order to optimise advertising campaigns. These online advertising tracking cookies show you relevant online advertising based on what you viewed, what you clicked on and what websites you visited.

Storage duration : session.

 

Cookie (s) :  Xaxis

Purpose (s) : These cookies are used for advertising purposes and store information such as the unique serial number, creation date, cookie version.

Storage duration : permanent.

5. Changes to cookie policy

Any future changes to our cookie policy will be posted on this website. We therefore recommend that you check it regularly for updates or changes. In the event of significant changes, we will inform you and, if necessary, obtain your consent.

6. Contact

The contact details of the person responsible and the contact details of the data protection officer can be found in our Privacy Policy.

 

Last updated: March 2021