After being part of Groupe PSA for a year, Vauxhall revealed a further teaser image of its GT X Experimental brand concept for the mid-2020s. It will embrace its core values – British, Ingenious, Progressive and Approachable – and provide a template for the future design of its production cars.
Due to be revealed late 2018, the GT X Experimental is the first vehicle to feature the new Vauxhall face. The brand concept follows the new ‘Vauxhall Compass’, which clearly structures the front design of future models.
The main feature of the compass is two prominent axes that intersect the Griffin emblem. On the one hand, this is the characteristic centre crease on the bonnet and on the other, the wing-shaped daytime running light signature. The Griffin itself forms the focal point of the design.
‘Vizor’ makes its debut
The headlights, daytime running lights, the cameras and sensors of the assistance systems, along with the Griffin are framed and protected by a unique design element. Called the ‘Visor’, it is reminiscent of a motorbike helmet’s eye slot. The ‘Vizor’ makes its debut on the GT X Experimental and will give all Vauxhall models a new, distinctive bold and pure face.
Redefining the brand is an integral part of Vauxhall’s PACE! strategy, which will drive the company to a more efficient and profitable future. Just nine months after announcing the PACE! plan, Vauxhall/Opel last week announced a profit of €502 million1, a margin2 of five per cent and an operational free cash flow of around €1.2 billion.
Inspired by heritage
Led by British Vice President Design, Mark Adams, the Vauxhall Design team was inspired by its great heritage and landmark concepts. It used them to build a distinctive new design execution for its future exterior and interior designs.
“Design will be at the heart of everything that we do in future,” said Mark Adams. “It will truly differentiate the Vauxhall brand, and make it sharper and more relevant to our core values. We are a proud British brand and design inspiration is all around us in the UK – from the bold ingenuity of James Dyson to the pure designs of Jonathan Ive – and this concept will embody that.’