VAUXHALL MOTORS LAUNCHES NEW CAMPAIGN FOR GRANDLAND X. KEEPS CALM. CARRIES ON.
Vauxhall Motors has launched a new campaign, ‘Keeps Calm. Carries On.’ to further build awareness for the Grandland X, its prominent player in the growing SUV segment.
The 360 degree campaign embodies Vauxhall’s confidently British attitude, launched initially with the ‘True Brit’ campaign in support of the Ellesmere Port manufactured Astra. The impactful campaign launches today across press, digital and out-of-home. TV will run from 3 September until 31 October. Retailer activity, social and PR will also support the, ‘Keep Calm. Carries On.’ insight and bring the centrally created assets to life.
Newly appointed Marketing Director for Vauxhall Motors, Patrick Fourniol, explained, “The SUV segment continues to grow and we have a significant contender with the Grandland X. The campaign insight looks at how Brits stay calm in the face of adversity, we look at the people who stand out from the crowd through what they do, not from what they say. Grandland X embodies this attitude, keeping you in control, connected and comfortable. An SUV that keeps calm and carries on.”
The Grandland X is the largest SUV in Vauxhall’s range with seating for five people, generous luggage space and a raft of technology. Priced from £22,755 on-the-road, standard equipment includes LED daytime running lights, camera-based lane departure warning, road sign recognition, high beam assist, dual-zone climate control with particulate and odour filter. It also introduces Vauxhall’s IntelliGrip traction control which ensures the best traction and stable handling on any surface.